Five Main Categories of an Advertising Objectives Essay Example for Free

Five Main Categories of an Advertising Objectives Essay Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor. Set Advertising Objectives An advertising objective is a specific communication task to be achieved with a specific target audience during a specified period of time. Advertising objectives fall into five main categories: (a) To inform e.g. tell customers about a new product (b) To persuade e.g. encourage customers to switch to a different brand (c) To remind e. g. remind buyers where to find a product (d) To adding value e.g. cost and benefit analysis in customers mind (e) To assisting other company efforts e.g. increase brand preference and loyalty, expand the product distribution, reduce overall sales cost, Creates new demands etc. To Inform The main function of advertising is to communicate information about the product, its attributes, and its location of sale; this is the information function. Product information communicated to the customers in manner that meets their information needs. Most consumers tend to discount the information in advertising because they understand that the purpose of the advertising is to persuade. Making an advertising message believable is not easy; though often it is sufficient to make the consumer curious enough to try the product. Such curiosity is often referred to as interested disbelief. Advertisers use a variety of devices to increase the believability of their advertising: celebrities or experts who are the spokespersons for the product, user testimonials, product demonstrations, research results, and endorsements. Example: Ponds age miracle, in that ad the celebrity Hadiqa Kiani is informing the consumers about the benefits of it. That how the old women can look younger by using it continuously. It will make you fair cream plus it reduces freckles plus it can be used as a sun block as well it will make you look young. To Persuade The other function of advertising is to induce consumers to try new products and to suggest reuse of the product as well as new uses; this is the persuasion function. Advertising provides the incentives to viewers for them to engage in action. This deals with the emotional dimension of the target audience, which concentrates on touching and persuading the consumers rather than informing and apprising them. Example: Fair and lovely Add we know that it will make a girl look fair and prettier in 4 weeks. To Remind The third function of advertising is to provide constant reminders and reinforcements to generate the desired behavior the advertiser wants from them. This is a particularly effective function in the long run as reminders and reinforcements register in the consumers minds, becoming the base on which they shape their future decisions. This function of advertising is to provide constant reminders and reinforcements to generate the desired behavior the advertiser wants from them. This is a particularly effective function in the long run as reminders and reinforcements register in the consumers minds, becoming the base on which they shape their future decisions. Example: Pepsi cola Coca cola advertise are the best example. Both the companies don’t need to advertise their product because both companies position in market is very much strong but they advertise just to remind their presence in customer mind. To Adding value Cost and benefit analysis in customers mind and some time make comparison with competitors brand for realizing our customer that what they get while using our product and how much its value for us. Example: The add of sunsilk hijab shows that how much company feel about Muslim women wearing hijab To Assisting Other Company Efforts To increase brand preference and loyalty: Marketing is a moving thing. As your needs are changed your preferences are changed. When the product delivers the promised quality, service and value, it creates satisfied customers who become instrumental in spreading a favorable word-of-mouth. Satisfied customers also develop brand preference; each product features and uses are written on the product. Example: 99% girls who are not married will not look at the ad of pampers or any milk powder for children but when they will get married their interest will automatically move towards such advertisements. Brand loyalty: Brand loyalty is a long-term customer preference for a particular product or service. Brand loyalty can be produced by factors such as customer satisfaction with the performance or price of a specific product or service, or through identifying with a brand image. It can be encouraged by advertising. People often make purchasing decisions based on how a brand makes them feel emotionally rather than based on quality or other objective evaluations. If Just Do it strikes a chord with an athlete, hell buy Nike; the decision may have little to do with quality. Example: For instance, when one buys a tube of Colgate toothpaste and finds it ok, one will not have to spend any valuable time on looking for other toothpaste brands.

French Influence of Sir Gawain and The Green Knight :: Sir Gawain Green Knight Essays

French Influence of Sir Gawain and The Green Knight      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sir Gawain and the Green Knight utilizes the convention of the French-influenced romance. What sets this work apart from regular Arthurian or chivalric romances is the poet's departure from this convention.   The clearest departure takes place at the resolution of the piece as the hero, Sir Gawain, is stricken with shame and remorse rather than modest knightly pride, even after facing what appears to be certain death and returning to his king alive and well.   Although this manner of closure would leave much to be desired for an audience who is interested in reading a ridigly conventional romance, the coexistence of the romantic convention with the departure from it inspires questions concerning why the author would choose to work within such guidelines and what the significance is of breaching those guidelines.   By employing the chivalric convention in romantic literature and then going beyond it to reveal other ways of thinking, the writer challenges the very notion of chivalric conventions of the surrounding social climate.   He demonstrates throughout the work a need for balance.   As symbolied by the pentangle worn by Sir Gawain, representing the balanced points of chivalric virture, each being codependent of the other in order to remain a whole, the narrative could be considered as a      Ã‚  Ã‚  Ã‚  Ã‚   What accompanies an appreciation for the seemingly sudden shift from the typical romance at the end of the piece is the raised awareness that the change does only seem to be sudden.   Careful exlporation of the plot, setting, and character descriptions illuminates several deviations from the established convention of the ideal society existing within the text.   The effect is then a type of balancing act-- blah blah blah      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The opening of the piece sets a fairly typical stage for an Anthurian romance, giving relevant historical and geographical information. King Arthur's court is going on as it is expected to be within the social constructs, merrily feasting and celebrating the Christmas holiday.   The entrance of the Green Knight into Arthur's court marks a significant event. He is a courtly figure from their recognizable world.   He appears as a knight ought to appear: tall, handsome, and fashionably dressed; however, the Green Knight's adherence to the conventions of the court is offset by

The Army As A Profession

The Army is a great profession were many individuals come together and make the impossible happen. This institution has to overcome more obstacles then most average career paths will take you. The only way these thing have happened and will continue to happen is through discipline, leadership, training and mentorship. The army is always changing at a fast rate of speed and without these elements the profession of arms will fall apart. After over a decade of war the army is changing again and as members of this profession it’s our duty to strive to be the best not only for the immediate goals but for the long term future of the Army.There are billboards, signs, commercials all over the country portraying the Army as a great profession. Most civilians from every walk of life see something they can count on, want to be like when they grow up, or protect them when danger is knocking on our door step. The perception the people have of the army affects the future of this grand organ ization in ways such as who would be the next generation of soldiers that would volunteer to how soldiers are treated by the rest of the people he/she has sacrifices so much for.The Army is a profession first and foremost. The unique thing about the army is that it takes extra skills to be a professional. Not only do you have to know your job, be tactically proficient, but also continue the path of professional growth through civilian education or training to raise your knowledge in the world around you. It is the responsibility of every leader and soldier to strive for the total soldier concept. With all of the frequent and multiple deployments there have been assed stresses to the soldiers’ families and communities.Because of the war there are many who feel that the standards within the army have fallen from what they once were. But the question what has happened to this profession and what do we do to correct it. To achieve the total soldier concept, there has to be an und erstanding of what it is to be a real professional and fulfill the duties they raised their right hand and vowed to do. In order for the army to grow as a profession of arms and keep a positive light on it needs discipline, leadership, training and mentorship. All of these things play a role in the total soldier concept.As the army changes with the times no longer is the total soldier concept just learning your MOS being good at PT, and qualify with a weapon. Now if you don’t strive to better yourself with education and schools you will not be able to progress with promotion and then you will have to get out the army. In order for the Army to grow as a profession of arms and keep it image positive, there are some key areas every soldier has to work on to achieve the total soldier concept. Discipline, leadership, training, mentorship must stay continuous in the work environment as well as off duty.Soldiers must also remain resilient when it comes to the mission and be able to adapt. Every soldier no matter what stage in there career should be working to better themselves in these key areas. Discipline is the building block for a soldier. Without it there would be no flow or organization within any unit echelon. Discipline is where the whole army seems to be falling short. General George S. Patton, Jr. stated â€Å"Discipline is based on pride in the Profession of Arms, on meticulous attention to details, and on mutual respect and confidence.Discipline must be a habit so engrained that it is stronger than the excitement of battle or the fear of death. † If the Army has discipline issues it will in turn have problems as a profession. Discipline has to be ingrained into the new soldiers from day one they join the army, but with all the changes the Army has taken a lot of the authority had been taken away from the instructors to help instill the necessary discipline levels needed in the army. The army is not a normal career. There may be doctors and l ayers within the ranks but they are all soldiers first.Soldiers are put in extreme situations that most career paths would not put you through. So it is imperative that the initial training is a through as it can be. Discipline doesn’t stop at initial training in fact the more discipline is needed the longer a soldier is in the army. The military is expected to be tougher, stronger, quick to react, physically fit individuals. But it all starts from the beginning transition from civilian to soldier with the follow through training to be disciplined as a soldier moves forward in his or her career.As discipline is the building block for a soldier, a soldier’s leadership are the tools used to achieve the building of the blocks. If a soldier doesn’t have a good leader how can that soldier ever develop to his full potential? Leaders train mentor motivate and lead soldiers on a daily basis. They need to be competent in not only there job but in soldiering as well. They need to be avid problem solvers and enginutive on how to accomplish the mission safely and in a timely manner. They should hold an atmosphere of authority around them and there subordinates should be able to trust and respect them.A lot of the newer leadership has not been around for a garrison army and may or may not be familiar with a lot of the cortices that the Army has strayed away from in the last decade due to the war. With all the constant deployments the main focus was on war time missions some of the total solder concept has been lost. As a result there are many Non-Commissioned Officers that are not as proficient as they should be. Being able to go to war isn’t the only thing an NCO has to be able to be. Training and mentoring is a never ending process.There is always something new to learn. There is always someone around who can teach a soldier no matter what the rank on a soldier’s chest might me. In this specific profession soldiers wont only be trained on their specific MOS’s or combat skills but on moral and ethical issues as well to improve the soldiers understanding of how to perform the job asked of them and how to present themselves. Again unlike other professions when this uniform is dawned the soldiers stops representing his or her self but now represents the Army and the United States of America.The Army is slowing down on its deployments so the focus on training has shifted and there are many who need to pay attention and learn so they will continue to be a valuable to the military. The Army is as fluid as a fiver and the soldiers in it need to be as fluid as well. It should be the goal of every soldier to mentor those who are below them to help create a better army, and to find a roll model to mentor them so they can achieve the higher levels they are striving for.As a hole the Army has succeeded in accomplishing all of its missions and tackled the obstacles it comes up against. So this is just one more obstacle t o overcome. Making things less stressful and more relaxed will make things worse for solders in general. Discipline has to be enforced to keep control of the mission and to prepare the Army for any future missions it comes up against. Training how we fight and how to present ourselves is the responsibility of every soldier.A leader mentors a subordinate and a senior leader mentors the leader so on and so forth so that there is always an endless cycle of learning and bring the Army into a greater profession. The Army is a career many people will never try and those that do are asked to give more than most other professions, but the difference is the soldiers on this profession represent something much greater than their job. They represent America and as a profession every effort has to be taken to keep America from becoming something other then great. The Army As A Profession The Army is a great profession were many individuals come together and make the impossible happen. This institution has to overcome more obstacles then most average career paths will take you. The only way these thing have happened and will continue to happen is through discipline, leadership, training and mentorship. The army is always changing at a fast rate of speed and without these elements the profession of arms will fall apart. After over a decade of war the army is changing again and as members of this profession it’s our duty to strive to be the best not only for the immediate goals but for the long term future of the Army.There are billboards, signs, commercials all over the country portraying the Army as a great profession. Most civilians from every walk of life see something they can count on, want to be like when they grow up, or protect them when danger is knocking on our door step. The perception the people have of the army affects the future of this grand organ ization in ways such as who would be the next generation of soldiers that would volunteer to how soldiers are treated by the rest of the people he/she has sacrifices so much for.The Army is a profession first and foremost. The unique thing about the army is that it takes extra skills to be a professional. Not only do you have to know your job, be tactically proficient, but also continue the path of professional growth through civilian education or training to raise your knowledge in the world around you. It is the responsibility of every leader and soldier to strive for the total soldier concept. With all of the frequent and multiple deployments there have been assed stresses to the soldiers’ families and communities.Because of the war there are many who feel that the standards within the army have fallen from what they once were. But the question what has happened to this profession and what do we do to correct it. To achieve the total soldier concept, there has to be an und erstanding of what it is to be a real professional and fulfill the duties they raised their right hand and vowed to do. In order for the army to grow as a profession of arms and keep a positive light on it needs discipline, leadership, training and mentorship. All of these things play a role in the total soldier concept.As the army changes with the times no longer is the total soldier concept just learning your MOS being good at PT, and qualify with a weapon. Now if you don’t strive to better yourself with education and schools you will not be able to progress with promotion and then you will have to get out the army. In order for the Army to grow as a profession of arms and keep it image positive, there are some key areas every soldier has to work on to achieve the total soldier concept. Discipline, leadership, training, mentorship must stay continuous in the work environment as well as off duty.Soldiers must also remain resilient when it comes to the mission and be able to adapt. Every soldier no matter what stage in there career should be working to better themselves in these key areas. Discipline is the building block for a soldier. Without it there would be no flow or organization within any unit echelon. Discipline is where the whole army seems to be falling short. General George S. Patton, Jr. stated â€Å"Discipline is based on pride in the Profession of Arms, on meticulous attention to details, and on mutual respect and confidence.Discipline must be a habit so engrained that it is stronger than the excitement of battle or the fear of death. † If the Army has discipline issues it will in turn have problems as a profession. Discipline has to be ingrained into the new soldiers from day one they join the army, but with all the changes the Army has taken a lot of the authority had been taken away from the instructors to help instill the necessary discipline levels needed in the army. The army is not a normal career. There may be doctors and l ayers within the ranks but they are all soldiers first.Soldiers are put in extreme situations that most career paths would not put you through. So it is imperative that the initial training is a through as it can be. Discipline doesn’t stop at initial training in fact the more discipline is needed the longer a soldier is in the army. The military is expected to be tougher, stronger, quick to react, physically fit individuals. But it all starts from the beginning transition from civilian to soldier with the follow through training to be disciplined as a soldier moves forward in his or her career.As discipline is the building block for a soldier, a soldier’s leadership are the tools used to achieve the building of the blocks. If a soldier doesn’t have a good leader how can that soldier ever develop to his full potential? Leaders train mentor motivate and lead soldiers on a daily basis. They need to be competent in not only there job but in soldiering as well. They need to be avid problem solvers and enginutive on how to accomplish the mission safely and in a timely manner. They should hold an atmosphere of authority around them and there subordinates should be able to trust and respect them.A lot of the newer leadership has not been around for a garrison army and may or may not be familiar with a lot of the cortices that the Army has strayed away from in the last decade due to the war. With all the constant deployments the main focus was on war time missions some of the total solder concept has been lost. As a result there are many Non-Commissioned Officers that are not as proficient as they should be. Being able to go to war isn’t the only thing an NCO has to be able to be. Training and mentoring is a never ending process.There is always something new to learn. There is always someone around who can teach a soldier no matter what the rank on a soldier’s chest might me. In this specific profession soldiers wont only be trained on their specific MOS’s or combat skills but on moral and ethical issues as well to improve the soldiers understanding of how to perform the job asked of them and how to present themselves. Again unlike other professions when this uniform is dawned the soldiers stops representing his or her self but now represents the Army and the United States of America.The Army is slowing down on its deployments so the focus on training has shifted and there are many who need to pay attention and learn so they will continue to be a valuable to the military. The Army is as fluid as a fiver and the soldiers in it need to be as fluid as well. It should be the goal of every soldier to mentor those who are below them to help create a better army, and to find a roll model to mentor them so they can achieve the higher levels they are striving for.As a hole the Army has succeeded in accomplishing all of its missions and tackled the obstacles it comes up against. So this is just one more obstacle t o overcome. Making things less stressful and more relaxed will make things worse for solders in general. Discipline has to be enforced to keep control of the mission and to prepare the Army for any future missions it comes up against. Training how we fight and how to present ourselves is the responsibility of every soldier.A leader mentors a subordinate and a senior leader mentors the leader so on and so forth so that there is always an endless cycle of learning and bring the Army into a greater profession. The Army is a career many people will never try and those that do are asked to give more than most other professions, but the difference is the soldiers on this profession represent something much greater than their job. They represent America and as a profession every effort has to be taken to keep America from becoming something other then great.

Essay on Hispanic Dropouts - 2150 Words

Hispanic Dropouts White, black, Mexican, Asian; no matter what the ethnicity, students will drop out of school. Yet when the term dropout is mentioned, Hispanic often comes to mind. Why is this? Schools all over the United States are affected by the Hispanic school dropouts. Many questions need to be answered on this topic: What is a dropout? What is causing these students to dropout? How many are actually dropping out? What is the future like for the dropouts? And what can be done to help lower the dropout rate? What exactly is a dropout? Although difficult to define, a dropout is considered a student who leaves school for any reason and does not continue on into any other type of schooling (United States Department of†¦show more content†¦Usually status rates come out higher than the event rates due to the number of students in a given age range calculated over a number of years, opposed to a one year period (USDE, 1996). Various reasons exist as to why Hispanic students are dropping out of school. The most widely known cause is poverty. According to Valladeres (2002), ?Almost 40 percent of Hispanic children are raised in families that are below the poverty line, a rate twice as high as that of Caucasian children? (p.37). Hispanic students often find it difficult to attend school when their parents are struggling with finances. Many drop out to assist their parents in earning money to stay in the country. According to Ofelia Garcia Hunter (2003), ?some immigrants formally enro ll in public schools to learn English, but then drop out to work, their true goal for moving to the United States? (p.A1). Another very common explanation is the Hispanic?s language proficiency. Often, immigrants entering the U.S. are illiterate in Spanish, which makes learning English a daunting task (Valladares, 2002, p.38). Ronald Blackburn-Moreno explains that ?Latino children who enter school speaking only Spanish have the double task of learning to speak and read English. Once students are in elementary, even in middle school, their inability to read causes them to dropout? (Valladares, 2002, p.38). A further cause is age. If students immigrate at an older age,Show MoreRelatedWhy Students Should Drop Out Of High School1268 Words   |  6 Pages Music Literacy in Schools High school literacy is linked to the high school dropout rate. While the high school dropout rates have declined over the past decade, the facts that influence this phenomenon continue to be consistent. There are multiple reasons for why students would drop out of high school. The following are just some of the reasons to why kids might dropout, including that they missed too many days, they thought they could not complete the course requirements, they didn’t feel safeRead MoreA Community Mapping Of The Little Village And Pilsen Communities1338 Words   |  6 Pagesreliant and family oriented, gang issues, and high high school dropout rates. All of these things can be of great concern, and have their own individual importance in the communities they are a part of. In my studies of this area, I found that the culture is vastly more rich than I had ever imagined and the close knit culture of the Pilsen and Little Village area was an inspiration to dive into why they struggled with such high high school dropout rates. I found this issue to be very important due to theRead MoreFactors Influencing How Children Behave And Act1633 Words   |  7 Pageseducation and experience to work higher paying jobs. 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My opinion is that dropping out high school isn’t as bad as some people make it seem. A lot of smart people drop out of high school, people like Einstein dropped out at age 16 and still accomplished many things in life. I discovered a lot about high school dropouts and the many reasons on why students make this decision.Read MoreAfrican Americans and the Nursing Field1369 Words   |  6 Pagesfor nurses, and all those who wants to be a nurse, there still is a high dropout rate in the nursing program. Virginia Peterson notes in 2009 that â€Å"30% of students who enter a baccalaureate of nursing education program do not graduate, and of that 30% â€Å"approximately 82.3% leave in the first semester (411).† The dropout rate led Virginia Peterson designed a study to test to see if certain variables led up to the high dropout rate. However, the study concluded that variables such as how an individualRead MoreHigh School Dropouts : Too Many Kids Are Leaving School Before Graduation1284 Words   |  6 PagesHigh School Dropouts Too many kids are leaving school before graduation. High school dropouts rates are increasing everyday. 7,000 students drop out of school each day. One thing that they fail to realize is the cause and effect this will have on their lives. A study from the Alliance for Excellent Education predicts that 12 million kids will drop out in the next decade. Everyday there is a student that drops out of school because of the mentally challenges he/she faces. Stress can be a very hardRead MoreEducation Is A Priceless Tool Capable Of Providing Limitless Opportunities908 Words   |  4 Pagesthe APA â€Å"The United States is facing a dropout crisis, with an estimated 1.1 million members of the 2012 high school graduating class not earning diplomas.† (APA). Who are these Dropouts and why do they Dropout Dropouts vary by race and ethnicity, but the Hispanic population is affected the most, followed by African Americans, other races and Whites. Hispanics have a 14% drop out rate, with most of the dropouts seen in the first-generation, usually Hispanics come from other Countries such as MexicoRead MoreHigh School Dropout Research1722 Words   |  7 PagesGrowing Trends in High School Drop-outs One of the major concerns of education is the rate of students who are dropping out of school. Statistically, the dropout rate has decreased from a national average of 15 percent in 1972 to 10 percent in 2003, according to the National Center for Education Statistics, which rated 16-24 year olds (Child Trend, 2003). Though, there has been signs of a decrease, drop out rates continue to be a concern to the public because of the potential consequences